Heather’s passion is integrated brand marketing focused on adding value to the lives of prospects and customers. She loves insights that lead to creative solutions, as much as she loves trail time with her family and their Bernese Mountain dog. Having worked on both business-to-business as well as business-to-consumer marketing provides Heather important perspective on what drives meaningful and mutually beneficial conversion. A 20+ year veteran in the marketing industry, Heather has helped ensure efforts are relevant to the audience they serve and beneficial to the bottom line for start-ups, Fortune 500 companies and more in between.